Brand Comparison

Quest vs RXBAR

Two of the most popular protein bars on the market, and they make opposite trade-offs. Quest scores B/C on ingredients but leads on protein and net carbs. RXBAR earns mostly A grades with whole food ingredients but has 5x the net carbs. Here is the full data breakdown across all 28 flavors.

Quest vs RXBAR at a glance

Quest
Flavors scored 16
Grade range B-C
Avg ingredient score 3.9
Avg protein 19.9g
Avg calories 182
Avg sugar 1.2g
Avg net carbs 3.8g
Artificial sweeteners All 16 flavors
vs
RXBAR
Flavors scored 12
Grade range A-B
Avg ingredient score 9.2
Avg protein 12.5g
Avg calories 213
Avg sugar 14.2g
Avg net carbs 19.8g
Artificial sweeteners None

What makes these two bars different

Quest and RXBAR are built on different philosophies. Quest engineers its macros: high protein, very low sugar, and minimal net carbs by using artificial sweeteners and sugar alcohols. That lets them hit 20g protein at under 200 calories with 3.8g net carbs. The trade-off is ingredient quality, which sits in the B/C range across all 16 flavors.

RXBAR goes the other direction. Dates, egg whites, and nuts are the core of most flavors. No artificial sweeteners, no sugar alcohols. The result is an average ingredient score of 9.2 and 10 out of 12 flavors earning an A. The trade-off is macros. Dates carry natural sugar, which is why RXBARs average 14g sugar and 19.8g net carbs. Protein averages 12.5g, which is 37% less per bar than Quest.

Quest
Quest achieves low sugar and high protein by using sucralose and erythritol as sweeteners, plus polydextrose as a prebiotic fiber. This lets them hit 20g protein and 3.8g net carbs in 182 calories without natural sugars. The ingredient quality score of 3.9 reflects that sweetener dependence along with the use of isolated protein fractions rather than whole food protein sources. They score B or C, not A. That is a meaningful gap from RXBAR on ingredient quality, but it is a deliberate engineering choice, not an oversight.
RXBAR
RXBAR's classic ingredient list is genuinely simple: egg whites, dates, nuts, and not much else. That is why 10 of 12 flavors earn an A. The two B-grade flavors are the newer high-protein line, which adds pea protein and agave nectar. The cost of the whole-food approach is macros. Dates are high in natural sugar, which is why RXBARs average 14g sugar and 19.8g net carbs. That is fine if you are not tracking net carbs, but it rules them out for keto entirely.

The numbers, head to head

Every metric that matters, side by side. No curated selection.

Metric Quest (avg) RXBAR (avg)
Ingredient score 3.9 9.2
Grade B / C A (10 of 12)
Protein per bar 19.9g 12.5g
Calories per bar 182 213
Protein per 100 cal 10.9g 5.9g
Sugar per bar 1.2g 14.2g
Net carbs 3.8g 19.8g
Fiber per bar 12.1g 4.7g
Artificial sweeteners All 16 flavors None
Sugar alcohols All 16 flavors None
Keto friendly All 16 flavors 0 of 12
Whole food ingredients No Yes (most)
Flavors in lineup 16 12

Ingredient quality grade distribution

How each brand's full lineup breaks down by ingredient quality grade. Every flavor, not a curated selection.

Quest - 16 flavors
B
C
9 – B 7 – C
RXBAR - 12 flavors
A
B
10 – A 2 – B

Best flavor from each brand by ingredient quality

Quest
Oatmeal Chocolate Chip
Score 6.2 · Grade B
High protein Stevia sweetened Erythritol Sucralose
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RXBAR
Coconut Chocolate
Score 10.3 · Grade A
Whole food ingredients No artificial sweeteners Egg white protein
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The right bar for your goal

Neither brand wins outright. It depends on what you are optimizing for.

Buy Quest if:
  • You are tracking macros and want the most protein per calorie
  • You are on keto and need to stay under 5g net carbs
  • Artificial sweeteners and sugar alcohols are not a concern for you
  • You want more flavor variety (16 options vs 12)
  • You are lifting and protein is the priority above all else
Buy RXBAR if:
  • Ingredient quality matters more than hitting a specific protein target
  • You want to avoid artificial sweeteners and sugar alcohols entirely
  • You prefer whole food ingredients over engineered formulas
  • You are not on keto and 14g of natural sugar from dates works for you
  • You want a bar that reads like a recipe, not a supplement label

All flavors ranked by ingredient quality

Every flavor scored. Tap any row to expand the full ingredient list.

Quest 16 flavors · B-C grades
Flavor Grade Score Protein Cal Sugar
Oatmeal Chocolate Chip Top Pick
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B 6.2 20g 180 1g
Protein 20g Calories 180 Sugar 1g Fiber 14g Net Carbs 5g
Ingredients: Protein Blend (Milk Protein Isolate, Whey Protein Isolate), Polydextrose (Prebiotic Fiber), Almonds, Water, Oats, Unsweetened Chocolate, Erythritol, Glycerin. Contains Less Than 2% Of: Cocoa Butter, Sea Salt, Natural Flavors, Cinnamon, Lecithin, Stevia
High protein Stevia sweetened Erythritol Sucralose
Double Chocolate Chunk
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B 5.2 20g 170 1g
Protein 20g Calories 170 Sugar 1g Fiber 12g Net Carbs 3g
Ingredients: Protein Blend (Milk Protein Isolate, Whey Protein Isolate), Polydextrose (Prebiotic Fiber), Almonds, Water, Erythritol, Unsweetened Chocolate, Cocoa Processed With Alkali, Glycerin, Cocoa Butter. Contains Less Than 2%: Natural Flavors, Sodium Caseinate, Sea Salt, Lecithin
High protein Lowest net carbs Erythritol
Chocolate Chip Cookie Dough
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B 5.0 21g 190 1g
Protein 21g Calories 190 Sugar 1g Fiber 12g Net Carbs 4g
Ingredients: Protein Blend (Milk Protein Isolate, Whey Protein Isolate), Polydextrose (Prebiotic Fiber), Almonds, Water, Unsweetened Chocolate, Erythritol, Cocoa Butter, Glycerin. Contains Less Than 2%: Natural Flavors, Salt, Lecithin, Stevia Sweetener, Sucralose
Highest protein (Quest) Erythritol Sucralose
Chocolate Peanut Butter
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B 4.7 20g 190 1g
Protein 20g Calories 190 Sugar 1g Fiber 11g Net Carbs 4g
Ingredients: Protein Blend (Milk Protein Isolate, Whey Protein Isolate), Peanuts, Polydextrose (Prebiotic Fiber), Water, Erythritol, Unsweetened Chocolate, Glycerin. Contains Less Than 2%: Cocoa Butter, Sodium Caseinate, Natural Flavors, Sea Salt, Stevia Sweetener, Lecithin
Real peanuts Erythritol Sucralose
Chocolate Brownie
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B 4.6 20g 170 1g
Protein 20g Calories 170 Sugar 1g Fiber 15g Net Carbs 4g
Ingredients: Protein Blend (Milk Protein Isolate, Whey Protein Isolate), Polydextrose (Prebiotic Fiber), Almonds, Water, Cocoa Processed With Alkali, Erythritol, Glycerin. Contains Less Than 2%: Natural Flavors, Salt, Stevia Sweetener, Lecithin, Sucralose
High fiber (15g) Erythritol Sucralose
Dipped Chocolate Chip Cookie Dough
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B 4.5 18g 180 1g
Protein 18g Calories 180 Sugar 1g Fiber 8g Net Carbs 3g
Ingredients: Protein Blend (Milk Protein Isolate, Whey Protein Isolate), Polydextrose (Prebiotic Fiber), Almonds, Water, Erythritol, Palm Kernel Oil, Unsweetened Chocolate, Sodium Caseinate, Cocoa Processed With Alkali. Contains Less Than 2%: Glycerin, Cocoa Butter, Sea Salt, Natural Flavors, Lecithin, Stevia Sweetener, Sucralose
Palm kernel oil Erythritol Sucralose
Mint Chocolate Chunk
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B 4.2 20g 180 1g
Protein 20g Calories 180 Sugar 1g Fiber 14g Net Carbs 4g
Ingredients: Protein Blend (Milk Protein Isolate, Whey Protein Isolate), Polydextrose (Prebiotic Fiber), Water, Almonds, Cocoa Butter, Erythritol, Cocoa Processed With Alkali, Glycerin, Natural Flavors. Contains Less Than 2%: Soluble Corn Fiber, Sodium Caseinate, Palm Kernel Oil, Sea Salt, Lecithin, Stevia Sweetener, Sucralose
Erythritol Sucralose
S'Mores
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B 4.2 21g 190 1g
Protein 21g Calories 190 Sugar 1g Fiber 12g Net Carbs 4g
Ingredients: Protein Blend (Milk Protein Isolate, Whey Protein Isolate), Polydextrose (Prebiotic Fiber), Almonds, Water, Erythritol, Unsweetened Chocolate, Glycerin. Contains Less Than 2%: Natural Flavors, Soluble Corn Fiber, Cocoa Butter, Palm Kernel Oil and/or Palm Oil, Salt, Cinnamon, Lecithin, Stevia Sweetener, Sucralose
Highest protein (Quest) Erythritol Sucralose
Blueberry Muffin
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B 4.0 20g 180 2g
Protein 20g Calories 180 Sugar 2g Fiber 13g Net Carbs 4g
Ingredients: Protein Blend (Milk Protein Isolate, Whey Protein Isolate), Polydextrose (Prebiotic Fiber), Almonds, Water, Erythritol, Cocoa Butter, Glycerin, Dried Blueberries. Contains Less Than 2%: Natural Flavors, Soluble Corn Fiber, Palm Kernel Oil, Salt, Cinnamon, Baking Soda, Sodium Caseinate, Lecithin, Stevia Sweetener, Sucralose
Dried blueberries Erythritol Sucralose
Cookies and Cream
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C 3.7 21g 190 1g
Protein 21g Calories 190 Sugar 1g Fiber 13g Net Carbs 4g
Ingredients: Protein Blend (Milk Protein Isolate, Whey Protein Isolate), Polydextrose (Prebiotic Fiber), Almonds, Water, Cocoa Butter, Erythritol, Glycerin, Soluble Corn Fiber, Natural Flavors. Contains Less Than 2%: Cocoa Processed With Alkali, Palm Kernel Oil, Sea Salt, Sodium Caseinate, Lecithin, Stevia Sweetener, Sucralose
Erythritol Sucralose
Strawberry Shortcake
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C 3.4 20g 200 2g
Protein 20g Calories 200 Sugar 2g Fiber 10g Net Carbs 3g
Ingredients: Protein Blend (Milk Protein Isolate, Whey Protein Isolate), Polydextrose (Prebiotic Fiber), Almonds, Water, Erythritol, Palm Kernel Oil, Sodium Caseinate, Cocoa Butter, Glycerin. Contains Less Than 2%: Natural Flavors, Strawberries, Salt, Lecithin, Stevia Sweetener, Sucralose
Palm kernel oil Erythritol Sucralose
Apple Pie
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C 3.0 20g 170 2g
Protein 20g Calories 170 Sugar 2g Fiber 13g Net Carbs 4g
Ingredients: Protein Blend (Milk Protein Isolate, Whey Protein Isolate), Polydextrose (Prebiotic Fiber), Almonds, Water, Erythritol, Dried Apple (Ascorbic Acid, Citric Acid, Sodium Chloride), Glycerin, Soluble Corn Fiber. Contains Less Than 2%: Natural Flavors, Palm Kernel Oil, Salt, Lecithin, Stevia Sweetener, Sucralose
Dried apple Erythritol Sucralose
White Chocolate Raspberry
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C 3.0 20g 180 1g
Protein 20g Calories 180 Sugar 1g Fiber 13g Net Carbs 4g
Ingredients: Protein Blend (Milk Protein Isolate, Whey Protein Isolate), Polydextrose (Prebiotic Fiber), Almonds, Water, Erythritol, Palm Kernel Oil, Glycerin, Raspberries, Sodium Caseinate. Contains Less Than 2%: Natural Flavors, Salt, Lecithin, Stevia Sweetener, Sucralose
Real raspberries Erythritol Sucralose
Dipped Cookies and Cream
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C 2.9 18g 180 1g
Protein 18g Calories 180 Sugar 1g Fiber 8g Net Carbs 3g
Ingredients: Protein Blend (Milk Protein Isolate, Whey Protein Isolate), Polydextrose (Prebiotic Fiber), Almonds, Palm Kernel Oil, Erythritol, Water, Sodium Caseinate, Cocoa Butter, Glycerin. Contains Less Than 2%: Soluble Corn Fiber, Natural Flavors, Cocoa Processed With Alkali, Sea Salt, Lecithin, Stevia Sweetener, Sucralose
Palm kernel oil Erythritol Sucralose
Lemon Cake
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C 2.0 20g 180 1g
Protein 20g Calories 180 Sugar 1g Fiber 13g Net Carbs 4g
Ingredients: Protein Blend (Milk Protein Isolate, Whey Protein Isolate), Polydextrose (Prebiotic Fiber), Almonds, Water, Erythritol, Palm Kernel Oil, Glycerin. Contains Less Than 2%: Lemon Powder, Sodium Caseinate, Natural Flavors, Soluble Corn Fiber, Salt, Lecithin, Stevia Sweetener, Sucralose
Palm kernel oil Erythritol Sucralose
Birthday Cake
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C 1.7 20g 180 1g
Protein 20g Calories 180 Sugar 1g Fiber 12g Net Carbs 4g
Ingredients: Protein Blend (Milk Protein Isolate, Whey Protein Isolate), Polydextrose (Prebiotic Fiber), Water, Erythritol, Almonds, Palm Kernel Oil, Glycerin, Sodium Caseinate, Natural Flavors. Contains Less Than 2%: Sea Salt, Gum Arabic, Spirulina Extract (Color), Red Cabbage Extract (Color), Stevia Sweetener, Sucralose
Palm kernel oil Erythritol Sucralose
RXBAR 12 flavors · A-B grades
Flavor Grade Score Protein Cal Sugar
Coconut Chocolate Top Pick
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A 10.3 12g 200 14g
Protein 12g Calories 200 Sugar 14g Fiber 5g Net Carbs 18g
Ingredients: Dates, Egg Whites, Almonds, Cashews, Chocolate, Coconut, Natural Flavors, Sea Salt
Whole food ingredients No artificial sweeteners Egg white protein
Chocolate Sea Salt
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A 10.2 12g 200 14g
Protein 12g Calories 200 Sugar 14g Fiber 5g Net Carbs 18g
Ingredients: Dates, Egg Whites, Cashews, Almonds, Chocolate, Cocoa, Natural Flavors, Sea Salt
Whole food ingredients No artificial sweeteners Egg white protein
Dark Chocolate Peanut Butter
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A 10.0 10g 230 11g
Protein 10g Calories 230 Sugar 11g Fiber 4g Net Carbs 24g
Ingredients: Oats, Honey, Peanut Butter (Peanuts), Egg Whites, Peanuts, Pumpkin Seeds, Brown Rice, Chocolate, Avocado and/or High Oleic Sunflower Oil, Coconut Sugar, Oat Fiber, Cocoa, Sea Salt, Natural Flavors
Whole food ingredients Real peanut butter Higher calorie
Vanilla Almond
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A 10.0 12g 190 16g
Protein 12g Calories 190 Sugar 16g Fiber 5g Net Carbs 19g
Ingredients: Dates, Egg Whites, Almonds, Cashews, Vanilla Bean, Sea Salt, Natural Flavors
Whole food ingredients Real vanilla bean No artificial sweeteners
Strawberry Strudel
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A 9.9 12g 190 14g
Protein 12g Calories 190 Sugar 14g Fiber 6g Net Carbs 18g
Ingredients: Dates, Egg Whites, Almonds, Cashews, Strawberries, Natural Flavors
Real strawberries Whole food ingredients No artificial sweeteners
Blueberry
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A 9.9 12g 180 15g
Protein 12g Calories 180 Sugar 15g Fiber 6g Net Carbs 18g
Ingredients: Dates, Egg Whites, Almonds, Cashews, Blueberries, Natural Flavors
Real blueberries Whole food ingredients No artificial sweeteners
Blueberry Cashew Butter
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A 9.7 10g 220 11g
Protein 10g Calories 220 Sugar 11g Fiber 5g Net Carbs 24g
Ingredients: Oats, Honey, Egg Whites, Cashew Butter (Cashews), Almonds, Blueberries, Pumpkin Seeds, Brown Rice, Avocado and/or High Oleic Sunflower Oil, Coconut Sugar, Oat Fiber, Sea Salt, Lemon, Natural Flavors
Whole food ingredients Real cashew butter Higher calorie
Peanut Butter Chocolate
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A 9.7 12g 210 14g
Protein 12g Calories 210 Sugar 14g Fiber 4g Net Carbs 19g
Ingredients: Dates, Peanuts, Egg Whites, Chocolate, Peanut Flour (Peanuts), Natural Flavors, Cocoa, Sea Salt
Real peanuts Whole food ingredients No artificial sweeteners
Peanut Butter
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A 9.1 12g 190 17g
Protein 12g Calories 190 Sugar 17g Fiber 4g Net Carbs 20g
Ingredients: Dates, Peanuts, Egg Whites, Peanut Flour (Peanuts), Sea Salt, Natural Flavors
Real peanuts Whole food ingredients No artificial sweeteners
Honey Cinnamon Peanut Butter
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A 8.8 10g 220 12g
Protein 10g Calories 220 Sugar 12g Fiber 4g Net Carbs 25g
Ingredients: Oats, Honey, Peanut Butter (Peanuts), Egg Whites, Peanuts, Pumpkin Seeds, Brown Rice, Avocado and/or High Oleic Sunflower Oil, Coconut Sugar, Oat Fiber, Sea Salt, Cinnamon, Natural Flavors
Real peanut butter Whole food ingredients Higher calorie
Strawberry Peanut Butter
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B 6.5 18g 260 16g
Protein 18g Calories 260 Sugar 16g Fiber 4g Net Carbs 17g
Ingredients: Peanut Butter (Peanuts), Agave Nectar, Pea Protein, Peanuts, Strawberries, Natural Flavors
Higher protein (18g) Real peanut butter Pea protein isolate Agave nectar
Vanilla Peanut Butter
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B 6.5 18g 270 16g
Protein 18g Calories 270 Sugar 16g Fiber 4g Net Carbs 17g
Ingredients: Peanut Butter (Peanuts), Agave Nectar, Pea Protein, Peanuts, Vanilla Beans, Natural Flavors
Higher protein (18g) Real vanilla beans Pea protein isolate Agave nectar

Bottom line

The Quest vs RXBAR decision comes down to one question: do you care more about what is in the bar or what macros the bar delivers? Quest engineers macros. RXBAR sources ingredients. Both are legitimate choices depending on your goals, and neither is obviously wrong for the person it is designed for.

If you are counting net carbs, need 20g protein per bar, or are on keto, Quest wins on almost every macro metric. If you are avoiding artificial sweeteners, prefer whole food ingredients, and do not need the bar to double as a protein supplement, RXBAR is the better choice. The ingredient quality difference (9.2 vs 3.9) is substantial. That gap reflects real differences in what you are eating.

Our Top Bar Pick
RXBAR Coconut Chocolate
When the choice is between engineered macros and actual food, we pick actual food. RXBAR Coconut Chocolate scores 10.3 and earns an A with an 8-ingredient list: dates, egg whites, almonds, cashews, chocolate, coconut, natural flavors, sea salt. You can read it in 10 seconds and recognize every item on it. If you need 20g protein in under 200 calories with minimal carbs, Quest Oatmeal Chocolate Chip is the call instead. But as a bar we would eat daily, it is the Coconut Chocolate.
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Our Brand Pick
RXBAR
We pick RXBAR as the better brand. The 2.3x higher average ingredient score (9.2 vs 3.9) reflects a fundamentally different approach to what goes into a bar. Dates, egg whites, and nuts are things your body knows what to do with. Sucralose, erythritol, and polydextrose are not terrible, but they are engineering solutions, not food. If your goal is protein efficiency or keto macros, Quest is the rational choice. But if you are asking which brand we trust more as a food company, it is RXBAR by a clear margin.
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Filter by protein, sugar, fiber, calories, or specific ingredients. Every bar scored A-F by ingredient quality. No sponsored picks.

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Frequently asked questions about Quest vs RXBAR

It depends on what healthy means to you. RXBAR scores significantly higher on ingredient quality. 10 of 12 flavors earn an A grade, they use whole food ingredients, and contain zero artificial sweeteners. Quest bars score B or C, use sucralose and erythritol in every flavor, but deliver 20g protein at 3.8g net carbs. If ingredient quality is your priority, RXBAR wins. If protein efficiency or keto macros matter more, Quest wins.
Quest bars average 19.9g protein per bar. RXBARs average 12.5g. Quest also wins on protein efficiency: 10.9g per 100 calories versus 5.9g for RXBAR. If protein is the primary goal, Quest is the more efficient choice.
Yes. All 16 Quest flavors we scored contain sucralose and erythritol. These sweeteners let Quest hit 1g sugar and 3.8g net carbs per bar without using natural sugars, but they also push ingredient quality scores down to the B/C range.
No. Zero of the 12 RXBAR flavors we scored contain sucralose, acesulfame potassium, aspartame, or saccharin. RXBARs are sweetened by dates, which is why they average 14g of sugar per bar. That sugar is naturally occurring from the dates, not added refined sugar.
Yes. All 16 Quest flavors average 3.8g net carbs and hit 5g or fewer. RXBARs average 19.8g net carbs and do not qualify for keto. Quest is one of the most consistently keto-friendly bars on the market.
Oatmeal Chocolate Chip scores highest among Quest flavors at 6.2 and earns a B grade. It uses oats and stevia in addition to the standard erythritol, which helps the score. Double Chocolate Chunk has the lowest net carbs at 3g if keto is the priority.
Coconut Chocolate scores highest at 10.3 and earns an A grade. Chocolate Sea Salt is a close second at 10.2. Both use simple whole food ingredient lists: dates, egg whites, nuts, and real cocoa. Vanilla Almond and Blueberry are also strong at 10.0 and 9.9 respectively.
Quest wins significantly on sugar. Quest bars average 1.2g of sugar per bar. RXBARs average 14.2g. The difference is that Quest uses artificial sweeteners to achieve low sugar, while RXBAR uses dates, which naturally contribute most of their sugar content. Both approaches are intentional trade-offs.