The KYB Brand Quadrant / 2026

Every Protein Bar Brand,
Ranked by What Actually Matters

We scored 95 brands across 904 bars on ingredient quality and macro efficiency. No sponsorships. No affiliate influence. Just data.

95brands mapped
904bars scored
4+flavors to qualify
2026data
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All 95 brands with 4+ scored flavors, regardless of distribution size 95 brands 904 bars
Ingredient Quality Score
A · Clean
B · Good
C · Okay
D · Poor
F · Avoid
Dot size = # of different flavors
Y Axis
Ingredient Quality Score

Each bar is parsed ingredient-by-ingredient against our canonical scoring schema. Beneficial ingredients push the score up; problematic ones drag it down. Position in the list is weighted - what comes first matters more. Brand score = median across all scored flavors.

X Axis
Macro Efficiency Score

A composite of three signals: protein efficiency (60%) - how much protein per calorie; low sugar (25%) - less sugar scores better; high fiber (15%) - more fiber scores better. Brand score = median across all flavors. Directionally correct, not a perfect measurement.

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